Festival Napa Valley Implements "Choose Your Price" Ticket Model for 2025

Certain concerts will be available from a starting price point of $0 to $5, and users can choose to add more if they can afford to support the festival's mission

Festival Napa Valley in Napa Valley, California, recently announced that they will add a new "Choose Your Price" initiative for concerts at its 2025 edition. The model is part of the festival's wider Arts for All mission and aims to make the festival's concerts accessible for concert attendees on every budget.

The model, which will launch in March 2025 for single-ticket sales, allows concertgoers to pay a starting price of between $0 and $5 — and those who would like to support the festival can add a sum of their choosing to that baseline price.

These tickets are available for all festival performances at the Culinary Institute of America (CIA) at Copia and the Festival Napa Valley Stage at Charles Krug Winery.

The festival focuses on music, food, wine, and lifestyle — and hosts both high-profile artists and emerging talent. It offers tuition-free academies for vocalists and instrumentalists, as well as scholarships for talented students, and runs education programs for young people and the elderly.

"Access to the arts has always been central to Festival Napa Valley’s vision. This approach lets everyone experience the magic of live performances in one of the world’s most inspiring settings," said Rick Walker, President and CEO of Festival Napa Valley.

"This initiative deepens our commitment to inclusivity and community enrichment. We invite new and returning guests to enjoy an unforgettable 2025 Summer Season filled with remarkable performances and shared cultural experiences."